Tralee greyhound track is set to benefit from a digital transformation after the Irish Greyhound Board (IGB) announced a five-year technology partnership which will see the sport enhance its customer experience.
The IGB has signed a contract with Innovate Business Technology for the delivery of cloud managed services which will bring greyhound racing much closer to its followers both on and off track.
Innovate, a leading Irish cloud service and IT solutions provider, will provide an infrastructure that will enable IGB to expand the use of video services, seamlessly cope with peaks in betting demand, and also improve their on-premise customer experience.
“The Irish Greyhound Board is continually looking to use technology to enhance the customer experience, both within our stadia and for clients remotely accessing our services,” said Joe Lewins, Director of Tote and Wagering.
“Our partnership with Innovate will produce many obvious boosts to the
Kerry
racing consumer,
at the Tralee track
such as enabling us to seamlessly integrate their tote betting, refreshments, food and drink onto a single payment point.
“We also want to expand the use of video services to increase our target audience and revenue streams through an easily accessible and reliable video stream.

Jim Hughes, Innovate CEO, said that the experience that his team brings to customer digital transformation, combined with the support of partners such as Microsoft, proved a compelling proposition for the Irish Greyhound Board.
“Innovate believes that technology has the power to transform organisations, and we look forward to working closely alongside the IGB team over the coming five years, to deliver an outstanding customer experience.
“At Innovate our team share an obsession with digital transformation, and are expert at solving complex business problems using the best technology”, continues Jim.
Photo …..
Jim Hughes CEO Innovate, Annette Soraine CCO Innovate and Joe Lewins Director of Tote and Wagering Irish Greyhound Board (IGB) at the announcement of a five-year deal between IGB and Innovate Business Technology for the delivery of Cloud Managed Services to the greyhound industry. Picture: Suzanne Collins.