DICK Spring has encouraged the people and business community of Tralee to buy in to Tralee Chamber Alliance’s plans for the future of the town, at the launch of the new Tralee brand at Siamsa Tire this afternoon.
The former Tánaiste was announced as the Business Development Ambassador for Kerry’s capital town at the event.
Created by the business community of Tralee for everyone in Tralee, the Brand will showcase the town with a vibrant image and strengthen its case when attracting investment, promoting tourism and help position Tralee as the integral business, technology and retail hub of Kerry.

.Tralee Chamber Alliance has led the initiative to develop a new brand for Tralee and in doing so it reached out to Dick Spring, one of Ireland’s most influential individuals, to act as a Business Development Ambassador for the town.

The President of Tralee Chamber Alliance, Aidan Kelly, said: “It is the goal of Tralee Chamber Alliance to create jobs and we believe that as Business Development Ambassador, Dick Spring will play a key role in helping us to achieve this goal. Dick’s experience and enthusiasm for Tralee will help open doors for Tralee Chamber Alliance to gain valuable connections both nationally and internationally. I am confident that as Business Development Ambassador, Dick Spring, working closely with Tralee Chamber Alliance’s Managing Consultant, Ken Tobin, will greatly enhance efforts to strengthen business and economic growth for Tralee.”
Dick Spring, who will collaborate with Tralee Chamber Alliance on a number of projects, said: “I welcome and applaud the initiative of the Tralee Chamber Alliance, which is of importance in the effort to maintain and promote Tralee as the vibrant commercial centre in the South West. I am confident that Tralee will continue to be an attractive location both for our own community and visitor, and will be seen as a place that offers an excellent quality of life to those who live and work here. I am looking forward to collaborating with Tralee Chamber Alliance in attracting Foreign Direct Investment to our town, especially in the areas of financial services and technology.”
Throughout April, over 1000 people who live and work in Tralee were asked to participate in a survey to help develop a strong brand for the town.
From their feedback, Paul Ruane of Midpoint Creative on behalf of the Tralee Chamber Alliance Marketing Team, designed the new brand which was unveiled by Dick Spring at a special event in Siamsa Tíre Theatre, Tralee.

Paul Ruane at the launch. Photo by Dermot Crean
Paul Ruane said: “Tralee’s new Brand has been created by the business community of Tralee for the businesses and people of Tralee, to show Tralee in a positive way and help change some perceptions for the better. The new Brand Logo is a capital ‘T’ reflective of the flow of a river derived from the meaning of ‘Trá Lí’. It symbolises the work life balance in Tralee being close to mountains and beaches. The different colours represent the various sectors, cultures and lifestyle the town offers. The overall Brand Identity is vibrant, colourful and welcoming and will be used throughout all future promotional media.”
Over the past three months, since Tralee Chamber Alliance underwent a restructuring process, a number of positive initiatives have been introduced with the aim of attracting more members and fostering pride in Kerry’s Capital Town among the people who live and work in Tralee.